21 And Over – Greenband – 15 sec spotFor this spot, the client's directions were simple: "Start with the line about his 21st birthday, follow it up with a lot of fun / crazy action, and end it with the home video box art" This is the greenband version, safe for broadcast. Another edgier redband version was produced for online.
This original spot was edited from the trailer and about 10 different theatrical spots. All audio was mixed by me in Avid via mono split tracks and M&E stems.
I decided to end the spot with a bang and have Jeff fall onto the van the same time as the Bluray box art crashes to the ground. I added in a little bounce and ensuing dust cloud in After Effects, as well as creating the titles.